GOOGLE AI VISIBILITY · UNITED KINGDOM

Your brand is ranking on Google. It's not appearing in Google AI.

Google AI Overviews, Gemini, and Knowledge Panels are answering the questions your customers ask — without citing you. Ignited Nepal audits, restructures, and manages your presence across Google's entire AI ecosystem.

This is for you if

This is for you if

You hold page-one positions on Google, but when a prospect searches the same query, an AI Overview answers it without mentioning your brand. Your traffic holds, but your share of the AI answer is zero.

Your marketing team built a library of structured content to win featured snippets. Google's AI Overviews absorbed those positions and now summarise competitors instead. Clicks have dropped without a ranking change.

Your Google Knowledge Panel shows the wrong address, an outdated description, or a competitor's product. That data feeds Gemini responses and AI Overviews — so every AI answer about your brand starts from incorrect information.

You manage an e-commerce or SaaS brand. Organic sessions are falling even though rankings are stable. Google's AI features are answering intent before users click. You need to be the brand those features cite, not the one they bypass.

What's broken

What's broken

Absent from AI Overviews

Google's AI Overviews pull from structured, citable content. If your pages don't answer questions directly, don't use schema, or lack entity signals, competitors with better-structured content get cited in your place. You don't appear in the answer — you appear below it.

Knowledge Panel unclaimed or incorrect

Your Knowledge Panel is the primary source Google uses to build its understanding of your brand inside Gemini and AI Overviews. An unclaimed panel, a stale description, or wrong category data corrupts every AI-generated answer that mentions you.

Content not structured for AI extraction

Google AI doesn't read pages the way humans do. It extracts structured signals: direct answers, schema markup, clearly attributed facts. Content written for traditional SEO — long intros, buried answers, unformatted paragraphs — fails the extraction test.

Entity data incomplete

Google's entity graph determines whether your brand is understood as a real, distinct business. Incomplete entity data — missing structured citations, inconsistent brand mentions across the web, no Wikidata record — reduces your authority as a source and your inclusion in AI-generated responses.

What we engineer

What we deliver

Google AI audit

We test 20 queries relevant to your business across Google AI Overviews, Gemini, and Knowledge Panel. You receive a full audit showing where you appear, where competitors appear instead, and what's preventing citation. Delivered within five working days.

Knowledge Panel optimisation

We claim, verify, and update your Knowledge Panel through Google's official process. Corrections are made to description, category, contact information, and attributes — ensuring the entity data feeding Gemini and AI Overviews is accurate.

Content restructure for AI Overviews

We rewrite or restructure your existing pages to pass Google's AI extraction requirements: direct-answer formatting, FAQ sections, schema markup, and clear entity attribution. Ten pages restructured per engagement.

Google entity data management

We audit and correct your brand's entity footprint — structured citations, Wikidata presence, consistent brand mentions — to improve Google's confidence in your brand as a citable source.

Competitor Google AI comparison

Monthly report showing which competitors are cited in AI Overviews for your target queries, what content is being cited, and where gaps exist. Delivered alongside your share-of-voice report.

Monthly Google AI share-of-voice report

Tracked monthly across your 20 core queries: AI Overview citation rate, Knowledge Panel status, Gemini response inclusion, and position within AI-generated answers.

What changes

What changes

Before
After
Before Ranking on page one, absent from AI Overviews
After Cited as a source in AI Overviews for target queries
Before Knowledge Panel showing outdated or incorrect data
After Panel claimed, verified, and accurate across all fields
Before Content written for traditional search — not AI extraction
After Pages restructured with direct answers, schema, and entity signals
Before Entity data incomplete or inconsistent across the web
After Entity footprint corrected and reinforced in Google's systems
Before No visibility into which competitors AI is citing
After Monthly competitor AI citation report with content gap analysis
Before No measure of AI share-of-voice
After Monthly Google AI Share-of-Voice Report across 20 tracked queries
Before Gemini responses about your brand drawn from uncontrolled sources
After Knowledge Panel and structured content feeding accurate Gemini answers
Common questions

Frequently asked questions

What is Google AI Visibility?

Google AI Visibility is the practice of ensuring your brand appears as a cited source within Google's AI-generated features — specifically AI Overviews, Gemini responses, and Knowledge Panels. As Google increasingly answers queries directly through AI, brands that are not cited in those answers lose share of attention regardless of their organic ranking positions.

How is this different from standard SEO?

Standard SEO optimises for ranking positions in the traditional blue-link results. Google AI Visibility optimises for citation within AI-generated answers — a different output governed by different signals: entity clarity, structured content, direct-answer formatting, and Knowledge Panel accuracy. The two practices complement each other but require separate work.

Does this affect Gemini as well as AI Overviews?

Yes. Gemini draws on the same entity graph and structured content signals that feed AI Overviews. Correcting your Knowledge Panel and improving entity data improves your standing in both surfaces. Gemini via Google Workspace is particularly relevant for UK enterprise teams, where Gemini is increasingly used for research and supplier evaluation.

How long does it take to appear in AI Overviews?

There is no fixed timeline. Content restructured in weeks two to four can begin appearing in AI Overviews within four to eight weeks, depending on how quickly Google re-crawls and reprocesses the pages. Knowledge Panel corrections typically reflect within two to six weeks of submission.

What if my brand has no Knowledge Panel?

If no Knowledge Panel exists, we assess whether your brand meets Google's entity requirements and, where the criteria are met, build the structured entity signals needed to generate one. This is covered within the entity data management workstream.

How much does Google AI Visibility work cost?

Engagements start from £1,800 for the initial audit and Knowledge Panel optimisation. Full restructure and monthly tracking engagements are quoted based on the number of pages and queries in scope. Contact uk@ignitednepal.com for a scoped proposal.

Can you guarantee AI Overview citations?

No. Google controls which sources are cited in AI Overviews, and no ethical provider can guarantee placement. What we do is apply every known structural, entity, and content signal that increases citation probability — and track results monthly so the work is tied to measurable outcomes.

Do you work with UK professional services firms?

Yes. A significant portion of our UK work is with professional services businesses — legal, financial, consulting, and property — where Google AI Overviews are actively displacing featured snippet traffic and where Gemini via Google Workspace is increasingly influencing how enterprise buyers evaluate suppliers.

Start here

Google's AI is already answering your customers' questions. Make sure you're in the answer.

Every day Google AI Overviews run without citing your brand, a competitor takes the attention. The audit takes five working days and shows exactly where you stand — which queries cite you, which cite competitors, and what needs to change.

Ignited Nepal — Growth Engineering Company. No lock-in contracts. Audit delivered within five working days.