Rank for property searches in your town — before buyers and sellers click Rightmove instead

Not for broad searches like "houses for sale London" — but that is not where the opportunity is. Town-specific searches ("estate agent Harrogate"), vendor-intent searches ("sell my house Didsbury"), and lettings searches ("letting agent Clifton") are all searches where an agency with the right area pages, agent profiles, and lettings content can rank above directory and aggregator results. These searches also convert at higher rates because the intent is specific.

A practical starting point is one page per town or area where the agency actively markets properties — typically five to fifteen pages for an independent agency covering a defined territory. Each page targets buyer, vendor, and agent-intent searches for that specific location. Once those rank, we expand to street-level and property-type pages where search volume justifies it.

Yes. We research the keyword targets and write the area content — local overviews, market snapshots, buyer and vendor guides — ready to publish in British English. UK estate agent content needs to be genuinely locally specific and informative to rank above Rightmove's own area profile pages. We write to that standard, without Americanisms or generic filler.

Lower-competition town searches — regional and suburban markets — typically show ranking movement within 60–90 days. Competitive searches in larger towns and cities take three to six months. The first organic enquiries — from town pages and agent profiles — usually arrive in month two to four.

The keyword strategy differs — it targets landlords and tenants rather than buyers and vendors — but the structure is the same: town-specific service pages, GBP optimisation with correct letting agency categories, and content addressing landlord search queries. Many agencies run sales and lettings under the same domain, which means both sets of keywords can be targeted within a single SEO engagement.

New-build project pages need technical SEO from the moment they launch: correct indexation, project-specific schema, location targeting, and content targeting "[scheme name]" and "[area] new homes" searches. We scope this as part of a standard real estate engagement or as a standalone project page SEO brief for developers.

Yes. Multi-branch agencies benefit from a consistent location page strategy across all branches, with GBP profiles optimised for each office location and area-specific content written per territory. We scope multi-branch engagements with a clear priority order — typically the highest-revenue branches first — and expand coverage as rankings establish.

We don't publish a rate card before running a diagnostic. After the Search Diagnostic, we produce a scoped proposal in GBP. The scope depends on your agency's coverage area, number of branches, number of agents, whether lettings SEO is included, and whether developer project pages are in scope. Request the diagnostic using the button on this page — we'll respond within one business day.