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GEO VISIBILITY · GENERATIVE ENGINE OPTIMISATION
When a UK buyer asks ChatGPT, Perplexity, or Google's AI Overviews which company to call, your competitors get named and you do not. That is not a content problem. It is a citation problem — and it is solvable. Ignited Nepal audits the sources AI engines trust in your market, builds your brand into those sources, and tracks how often AI names you versus the competition. The result is a measurable, growing share of AI-generated referrals in the United Kingdom.
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/ This is for you if
A B2B technology or professional services firm whose buyers increasingly use AI tools to compile shortlists before contacting any vendor. Your firm is well-regarded in the industry but absent from AI-generated answers.
A UK-based financial services, legal, or consulting practice where authority and trust signals matter enormously — and where being cited alongside the right publications (Financial Times, ICAEW, The Law Society) carries weight that generic link-building cannot replicate.
An e-commerce or consumer brand with strong organic rankings that is beginning to see traffic flatten as AI Overviews absorb clicks that previously reached your site. You need your brand mentioned in the answer, not just ranked on the page below it.
A growth-stage company preparing for a UK market push that wants to establish AI citation presence before competitors do, rather than attempting to displace them after they are already embedded in AI-generated answers.
/ What's broken
Ask ChatGPT or Perplexity who the leading providers of your service are in the UK. If your name does not appear in the top five responses, you are losing consideration before a buyer ever visits your site. This happens not because your product is inferior but because the sources AI engines trust have not connected your brand to the category.
You may have press coverage, industry accreditations, or customer reviews — but if they are not on the domains and platforms that AI engines actively cite (Wikipedia, Wikidata, trade press with structured data, government and industry directories), they do not influence AI outputs.
Web analytics tells you about visits. Search Console tells you about impressions and clicks. Nothing in your current stack tells you how often AI engines mention your brand, what context they use, or whether your share of AI-generated voice is growing or shrinking.
Citation signals compound over time. Every month a competitor secures placements in the sources AI engines trust, their citation authority grows and becomes harder to displace. Waiting is not a neutral decision.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
a full citation landscape map showing which brands AI engines currently name in your category, which sources they draw from, and exactly where your brand is absent
a prioritised list of authority sources relevant to your UK market (publications, directories, Wikipedia, Wikidata, sector bodies) where competitors are present and you are not
direct outreach and placement work to secure your brand's presence on the sources AI engines cite most frequently in your category
creation or improvement of your brand's entries on the platforms AI engines use as primary reference points, built to editorial standards that will pass review
new and restructured content written with GEO signals: direct answers to category questions, attributed statistics, clear authoritative claims, and structured data markup that AI engines can parse and cite
a dashboard tracking your brand's citation rate across ChatGPT, Perplexity, Google AI Overviews, and Gemini, with share-of-voice benchmarking against named competitors
/ What changes
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyGEO (Generative Engine Optimisation) Visibility is the practice of building the citation signals that cause AI engines to name your brand when answering questions in your category. AI engines like ChatGPT, Perplexity, and Google AI Overviews do not rank pages — they synthesise answers from sources they have determined to be authoritative. GEO Visibility works by identifying which sources AI engines trust in your market and securing your brand's presence on those sources, so that when AI engines construct answers to relevant questions, your brand is included. The process involves auditing current citation patterns, identifying gaps, building authority source coverage, and monitoring the results over time.
GEO Visibility targets AI-generated answers; SEO targets search engine ranking pages. The underlying signals overlap partially but are not the same. SEO prioritises backlink profiles, on-page keyword signals, and technical crawlability to influence where a page ranks in a list of results. GEO Visibility prioritises citation authority — the specific sources AI engines draw from when constructing answers — as well as content structure, Wikidata presence, and direct-answer formatting that AI engines can extract and cite. A business can rank well in Google organic search and still be entirely absent from AI-generated answers in its category, because the sources driving each outcome are different. GEO Visibility does not replace SEO; it addresses the citation layer that SEO alone does not cover.
AEO and GEO are related but distinct disciplines. AEO focuses on optimising content to appear in featured snippets, People Also Ask boxes, and voice assistant responses — primarily by structuring content to answer specific questions directly. GEO goes further: it focuses on building the source authority and citation signals that cause generative AI engines to trust and reference your brand across a wide range of industry queries, not just individual questions you have explicitly targeted. GEO also includes off-page authority building (Wikipedia, Wikidata, publications, directories) that AEO typically does not address. If AEO is about answering questions well, GEO is about being recognised as an authoritative source across an entire topic area.
The first measurable citation improvements typically appear within 60 to 90 days for brands that are currently absent from AI answers in their category. Meaningful share-of-voice growth — where your brand begins appearing consistently in the top responses for priority query clusters — generally takes four to six months. The timeline depends on how competitive your category is, the current state of your authority source footprint, and how quickly placements can be secured. GEO is not a rapid-results channel; it is a durable-advantage channel. The citation presence built over six months compounds over the following 12 to 24 months as AI engines reinforce established citation patterns.
GEO Visibility programmes for UK businesses are priced based on category competitiveness, the number of AI engines monitored, and the scope of authority source building required. Programmes typically range from £1,800 to £4,500 per month. The GEO Audit, which produces the citation landscape map and gap analysis, is available as a standalone engagement starting at £950 before committing to an ongoing programme. We scope each programme individually after the audit is complete.
Success in GEO Visibility is measured by three primary metrics. First, brand citation rate: the percentage of tested industry queries across all monitored AI engines in which your brand is named in the response. Second, share-of-voice: your citation frequency relative to named competitors across the same query set. Third, query cluster expansion: the number of distinct topic areas in which your brand is now being cited compared to the baseline audit. Secondary indicators include increases in direct traffic and branded search volume that correlate with AI citation growth, and growth in the number of high-authority sources referencing your brand. Monthly reports track all three primary metrics against the baseline established in the GEO Audit.
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Every month that passes without a citation strategy is a month in which your competitors strengthen their AI share-of-voice and make their position harder to displace. The GEO Audit takes two weeks and gives you a precise map of where you stand and what it will take to compete.
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