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Your buyers are using Perplexity and ChatGPT to shortlist vendors before they ever visit your website. If your brand isn't cited in those AI-generated responses, you're not in the consideration set — regardless of your search rankings or content quality. We build the authority signals that get B2B brands cited during the research phase.
Your competitors appear in Perplexity research; you don't — A prospect searches Perplexity for "best [your category] tools" or "compare [competitor] vs alternatives." Three competitors appear. Your brand is absent. This is a GEO citation problem — not a product problem, not a positioning problem, and not an SEO problem.
The CMO who can't explain the AI gap — Your site ranks. Your content is thorough. Your DR is competitive. But AI engines consistently cite other brands in your category. You understand the pattern but need a clear explanation of why it's happening and a credible plan to fix it.
B2B SaaS brand losing the research phase — Perplexity is now part of the B2B buying process. Research-phase buyers use it to generate vendor shortlists, comparison tables, and category overviews. A brand that doesn't appear in those outputs never reaches the evaluation phase — regardless of conversion rate, sales team quality, or product strength.
Growth lead building the internal case for GEO — You need hard data — citation rates, competitor comparisons, source gap maps — to brief your CMO or CEO on why GEO investment is urgent. The window to establish citation authority before competitors do is narrow and closing.
ChatGPT, Perplexity, and Gemini pull citations from a specific tier: Wikipedia, G2 and Capterra category pages, tier-1 tech media, analyst reports from Gartner and Forrester, and authoritative industry publications. If your brand lacks coverage in these sources, AI engines have no basis to cite you — your own website does not substitute.
Strong blog content, competitive domain ratings, and even featured snippets do not reliably produce GEO citations. AI engines require corroboration — multiple independent sources confirming what your brand does, for whom, and with what results. Thin corroboration means no citation.
The queries that matter most for B2B GEO are comparison queries ("X vs Y"), category queries ("best tools for Z"), and problem queries ("how to solve W"). These are the queries Perplexity users run during vendor research. If you're not auditing your citation rate for these specific query types, you don't know your actual exposure.
AI engines need a clear, consistent, corroborated understanding of your brand's category, use case, and customer profile before they'll cite you in comparison or recommendation responses. Inconsistent entity signals — across your site, third-party reviews, and media coverage — produce citation gaps even when authority signals are otherwise present.
We query ChatGPT, Perplexity, Gemini, Claude, and Grok for 20 target queries — including comparison, category, and problem-type queries relevant to your B2B category — and record your citation rate against key competitors. Delivered within five days.
We map every source AI engines cite for your category queries: review platforms, tier-1 tech media, Wikipedia, analyst reports, and industry publications. We identify precisely where you're absent versus where cited competitors appear.
We earn your brand coverage in the sources AI engines draw from: G2 and Capterra optimisation, Wikipedia, tier-1 tech media, analyst mentions, and authoritative industry publications. These signals compound and are difficult for competitors to displace once established.
We restructure existing pages and create new content matching the citation patterns of brands AI engines already cite — with particular focus on comparison, alternative, and category query formats that drive Perplexity research-phase citations.
Monthly tracking of citation rates for you and your top competitors across 12 AI engines for 20 tracked queries — with specific visibility into Perplexity performance for comparison and category queries.
A structured monthly report showing citation rate movement, authority signals built that month, and prioritised next actions tied to your highest-value query types.
A GEO visibility agency builds the external authority signals — Wikipedia coverage, tier-1 media mentions, review platform presence, and analyst citations — that cause AI engines like Perplexity, ChatGPT, and Gemini to cite your brand in generated responses when buyers search for vendors in your category.
Perplexity is commonly used by B2B buyers during the research and vendor shortlisting phase — before they visit websites, request demos, or engage sales teams. A brand that doesn't appear in Perplexity's category and comparison responses is absent from that phase of the buying process entirely, regardless of how strong the rest of its marketing funnel is.
Content restructuring is one part of GEO, but it is not sufficient on its own. AI engines don't only look at your content — they look at corroboration from independent third-party sources. Without coverage in Wikipedia, tier-1 tech media, G2, and analyst publications, even well-structured content won't reliably earn citations.
SEO improves your rankings in search results. GEO builds the authority signals that AI engines use to decide which brands to cite when generating responses. You can have strong SEO — competitive DR, featured snippets, strong rankings — and still be invisible in AI-generated responses if the corroborating authority signals aren't there.
The audit covers ChatGPT, Perplexity, Gemini, Claude, and Grok. Monthly tracking covers 12 AI engines, with particular emphasis on Perplexity for B2B vendor research queries.
The audit and gap analysis are delivered within two weeks. Authority signal building typically produces measurable citation rate increases within six to twelve weeks. The timeline varies based on the depth of the existing authority gap and publication cycles for third-party sources.
Pricing depends on the depth of the authority gap and the scope of the programme. Contact us at us@ignitednepal.com for current pricing in USD, or start with the five-day audit to establish your citation baseline before committing to a broader programme.
Success is measured as citation rate: the percentage of your 20 tracked queries for which your brand appears as a cited source in AI-generated responses, tracked monthly across 12 engines. Perplexity performance on comparison and category queries is reported separately given its importance for B2B research-phase buyers.
We run 20 queries — including comparison, category, and problem-type queries — across ChatGPT, Perplexity, Gemini, Claude, and Grok. We record your citation rate, map the authority gap against cited competitors, and deliver a prioritised plan to get your brand into the research-phase responses your buyers are already reading.
5-day turnaround · No retainer required