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Every booking that arrives through Expedia, Hotels.com, or Booking.com costs your property 15–25% in commission. Every reservation through OpenTable costs a cover fee. Hospitality SEO builds the direct channel — so guests searching for your destination, accommodation type, or dining experience find you first and book without the intermediary.
OTA commission of 15–25% eliminated on every direct booking
Google Hotels and Google Vacation Rentals integration covered
TripAdvisor, Yelp, and OpenTable review management included
Boutique hotel, resort, restaurant, and spa verticals all served
US OTAs run some of the most sophisticated SEO operations in the industry. For searches like "boutique hotel Asheville" or "spa resort Sedona," they typically appear above property websites with both paid and organic placements. Each booking intermediated by an OTA costs you 15–25% of the room rate — and that's a permanent tax on demand you could own directly.
Google Hotels is heavily integrated into US travel search — displaying property panels with prices, reviews, and booking options directly in results. Google Vacation Rentals serves a similar function for short-term stays. Properties not correctly configured in Google Business Profile and connected to Google Hotel Center or a direct booking engine are absent from those panels, with every panel booking going through OTAs.
US travelers research extensively before booking — searching for "best time to visit Napa Valley", "romantic things to do Asheville", "family resorts with water parks Florida." The property or destination whose content ranks for those research queries earns consideration before the traveler opens Expedia. Without that content, you only compete at the transaction stage — where OTAs have structural advantages.
The US is the world's largest TripAdvisor and Yelp market. These platforms are primary decision-making tools for American travelers and diners. A property or restaurant with a structured review strategy — steady volume, rapid responses, and active monitoring across all three platforms — outranks and outconverts competitors with the same quality offering but passive review management.
US restaurant discovery is heavily local-search-driven. "Best brunch near me", "romantic dinner [city]", "farm-to-table restaurant [area]" — these searches drive enormous foot traffic to restaurants that appear in the Google local pack. A restaurant without complete GBP optimisation, a review strategy, and Restaurant schema is structurally invisible for those searches regardless of the quality of the food.
Structured data tells Google what type of property or dining venue you are, where it's located, what amenities it offers, and what type of guests it serves. US hospitality websites — including properties at the boutique and luxury end — routinely have no schema, or have auto-generated schema with errors that misrepresent the property to Google's classification systems. This suppresses visibility in rich results and hotel panels.
What: We map every relevant keyword cluster — destination + accommodation type + location + traveler intent — covering leisure, romance, family, and business travel separately, as well as dining intent searches by occasion and cuisine type. Why: A boutique inn in Vermont, a spa resort in Sedona, and a steakhouse in Nashville each have entirely different keyword landscapes. A single generalised strategy captures a fraction of what's available. What you get: A keyword master list with US search volumes, intent classification, page assignments, and prioritisation by booking and reservation value — covering accommodation, dining, and experience searches.
What: Full GBP audit and optimisation covering lodging or restaurant categories, attributes, photos, services, and Google Hotel Center configuration for accommodation properties. For properties using Airbnb or VRBO alongside direct booking, we also address Google Vacation Rentals visibility. Why: Google Hotels and the local pack are the two most visible placements in US hospitality search. A property absent from either — or present with an incomplete listing — cedes those placements to OTAs by default. What you get: Fully optimised GBP, Google Hotel Center setup with direct booking link, and review response process across TripAdvisor, Yelp, and Google.
What: Research-phase content covering destination guides, trip itineraries, seasonal travel content, and experience articles — written to rank for the informational searches US travelers make before booking. Why: US travelers research extensively and are heavily influenced by content during the consideration phase. The property whose destination content ranks earns consideration before the OTA comparison even begins. What you get: Content briefs and finished copy for priority destination guides, experience articles, and seasonal landing pages — all internally linked to direct booking pages.
What: A review request and response system covering all three primary US review platforms — TripAdvisor, Yelp, and Google — with separate protocols for accommodation and restaurant review management. Why: The US is the world's largest TripAdvisor and Yelp market. Platform review rankings and Google local pack rankings both use review volume, recency, and response rate as signals. A structured strategy outperforms passive accumulation every time. What you get: Review request templates (post-stay email, tableside QR for restaurants), response guides for all three platforms, and a monthly review performance report.
What: Correct schema implementation across every property and venue page — LodgingBusiness for hotels, resorts, and boutique stays; Restaurant for dining venues; with amenity and audience attributes that match the property's positioning. Why: US hospitality websites, including boutique and luxury properties, routinely have no schema or have auto-generated schema that misrepresents the property. Schema is the foundation of Google Hotel panel visibility and rich result eligibility. What you get: Full schema audit, JSON-LD deployment, and Rich Results Test validation for every priority page — with amenity and audience markup appropriate to the property type.
What: Audit and rewrite of your direct booking and contact pages, combined with an OTA gap analysis showing the specific searches where Expedia, Hotels.com, or OpenTable currently intercepts your guests. Why: In the competitive US hospitality market, a direct booking page must compete credibly against professionally optimised OTA listing pages. If your page converts worse, guests who find you directly still end up booking through the commission channel. What you get: Rewritten direct booking pages with keyword targeting and conversion copy, OpenTable bypass strategy for direct reservations, and a prioritised OTA gap report.
Yes — for specific, high-intent searches, and those are often the searches that produce the highest-converting direct bookings. Expedia dominates broad searches like "hotels Nashville." But for searches like "boutique hotel East Nashville", "adults-only resort Sedona", or "romantic cabin rental Smoky Mountains" — a property's own website can rank on page one. A traveler who finds and books your direct page pays no OTA commission on what may be a $200–500+ per-night rate.
Google Hotels displays a panel with property images, prices, availability, and booking links when someone searches for accommodation. To appear in the panel with your own direct booking link, your property needs a correctly configured Google Business Profile with lodging categories and a Google Hotel Center account connected to your booking engine. Properties without this configuration appear only through OTA entries in the panel — with every booking carrying commission.
TripAdvisor and Yelp are the two most-used third-party review platforms in US travel and dining respectively. Both have internal ranking algorithms that factor review recency, volume, and response rate. TripAdvisor rankings directly influence accommodation booking decisions for US leisure travelers. Yelp is the dominant dining discovery platform in most US metros. A structured review strategy across both platforms — combined with Google — outperforms passive review accumulation by a meaningful margin in both ranking and conversion.
Destination marketing in a hospitality SEO context means creating content that ranks for the research queries travelers make before deciding where to book — "things to do in [destination]", "best time to visit [area]", "romantic getaway ideas [region]". This content captures the traveler during the consideration phase, before they open Expedia or Booking.com. Properties with destination content compete at the research phase as well as the transaction phase. Those without it only compete when the OTA comparison has already started.
Technical fixes and GBP optimisation typically show Google Hotel panel and local pack movement within 60–90 days. Direct booking page rankings for mid-competition destination searches typically establish within three to four months. Destination and experience content takes three to six months to rank for competitive terms. The first attributable direct booking uplift is typically measurable in GA4 by month three to four.
Yes. We research keyword targets, plan the content structure, and deliver finished copy ready to publish. Destination content for US properties needs to genuinely inform the traveler — covering activities, logistics, seasons, and area context — not simply list property amenities. We write to rank and to convert the reader into a direct booking enquiry or reservation.
Restaurant SEO in the US is built on GBP optimisation and local pack targeting, a review strategy across TripAdvisor, Yelp, and Google, and Restaurant schema. For restaurants paying OpenTable per-cover fees, we also optimise the direct reservation path — a website-based booking form that captures reservations without the per-cover charge. A restaurant appearing in the local pack for "romantic restaurant near me" with a direct booking link reduces both OTA-equivalent commission and diner acquisition cost simultaneously.
We don't publish pricing before running a diagnostic, because scope depends on the number of properties, whether destination content is in scope, the size of the review management task, and the complexity of the booking engine setup. After the Search Diagnostic, we produce a scoped proposal in USD. Request the diagnostic using the button on this page and we'll respond within one business day.
Not a black box. Real specialists you can call, with their names on the work.
Every booking that arrives through Expedia or Hotels.com is a booking you paid 15–25% commission on. The Search Diagnostic shows exactly where the commission gap is and which searches are worth targeting to close it.
No lock-in · Responds within one business day · Hotels, resorts, boutique stays, and restaurants across the United States
Ignited Nepal
Growth engineering · replies within 1 business day
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