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Search Engineering · United States
Most US businesses treat SEO as a cost centre — paying monthly retainers for traffic that doesn't convert. We run search engineering: keyword strategy tied to buyer intent, technical foundations that hold, content that ranks and converts, and reporting that traces organic traffic to revenue.
5-day turnaround · Keyword gap analysis + technical audit · No retainer required
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/ This is for you if
You're a B2B company — professional services, SaaS, manufacturing, or logistics — and your marketing team produces content every month that doesn't rank for anything your buyers search before making a purchase decision.
You're a SaaS founder or growth lead and you know that organic should be your most efficient acquisition channel, but your current SEO programme is producing traffic that doesn't convert to trials because the keyword strategy targets information queries, not buying queries.
You run an ecommerce brand and you're spending $15,000–$40,000/month on paid search and social for customers that a first-page organic ranking would give you at a fraction of the cost-per-acquisition.
You've been with an SEO agency for 12+ months and traffic is up — but revenue from organic hasn't moved. You're starting to question whether the keywords you're ranking for are worth ranking for.
/ What's broken
Traffic that doesn't convert is expensive vanity. The most common SEO failure in the US market is targeting high-volume informational keywords — "what is [category]," "how to [thing]" — without a content strategy tied to buyer-stage intent. Your visitors read the article and leave. The keywords you need are lower volume, higher specificity, and directly tied to purchase decisions.
US businesses have often gone through 2–3 site rebuilds, CMS migrations, or platform changes. Each one leaves behind redirect chains, orphaned pages, canonicalisation errors, and crawl budget waste. A monthly retainer that doesn't include a real technical audit — Screaming Frog against the live site, Core Web Vitals from GA4, log file analysis — isn't finding these issues.
B2B and SaaS buyers search with very specific intent: "[your category] vs [competitor]," "[your software] pricing," "[problem] solution for [industry]." If your content programme is writing thought leadership and educational blog posts without targeting these decision-stage queries, you're producing content that ranks weakly and converts poorly.
If your GA4 doesn't have conversion events set up correctly, if your CRM isn't attributing pipeline to organic, or if your reporting is showing traffic but not revenue — you're running SEO without a ROI number. That makes it impossible to justify the budget and impossible to make rational investment decisions.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
We use Ahrefs and Google Search Console to map the full keyword landscape — segmented by buying stage, search intent, and funnel position. For B2B and SaaS clients, this means mapping information, consideration, and decision-stage queries separately, and building a content architecture that captures buyers at each stage. You receive a keyword master document with search volume, intent classification, and page assignments.
Screaming Frog crawl against your live site, Core Web Vitals analysis via GA4 CrUX data, Search Console coverage and enhancement reports, log file analysis (where available), and structured data validation across all page types. Every finding severity-ranked, every fix developer-ready.
We research SERP structure for every target keyword, build content briefs with intent match, word count, header structure, and internal linking instructions. For B2B and SaaS clients, this includes comparison pages, alternative pages, integration guides, and use-case content specifically targeting decision-stage buyer searches.
Editorial backlinks from US publications, industry press, and relevant domain authority sources. No PBNs, no link schemes. Every acquisition logged with DA, anchor text, placement URL, and referring domain.
B2B SEO requires a distinct content and keyword architecture — long sales cycles, committee-based buying decisions, and a need for content that ranks for the queries buyers use during the evaluation phase. SaaS SEO adds product-led content, feature-keyword targeting, and integration page SEO.
GA4 conversion events, CRM attribution setup (HubSpot, Salesforce), and a reporting framework that connects organic keyword rankings to pipeline stage and closed revenue. Monthly reports in plain English with a clear organic revenue number.
/ What changes
/ How it works
We audit your site against 140 technical and content SEO checks, pull your Search Console history, run a keyword gap analysis against your top 3 competitors, and score your current domain authority. You receive a prioritised findings document — even if you don't proceed to a retainer.
Based on the diagnostic, we build a 6-month search roadmap with keyword targets by month, content priorities, technical fix schedule, and a link-building plan. We present it in a live 60-minute walkthrough.
We fix every critical and high-priority technical SEO issue: crawl errors, indexing blocks, Core Web Vitals failures, duplicate content, missing schema, and site structure problems. Most fixes are shipped within 2 weeks.
We publish or optimise 8–12 pages per month targeting your priority keywords — service pages, location pages, and supporting content. Every page is built against a keyword brief with search intent, target word count, and internal linking instructions.
We build 4–8 editorially placed backlinks per month from Nepal, India, and relevant international publishers. Each link is logged with domain authority, anchor text, and live URL.
Every month you receive a plain-English report: keyword movements, traffic changes, leads from organic, and a prioritised action list for the next 30 days. We adjust strategy based on what Google's rewarding, not a fixed template.
5-day turnaround · Keyword gap analysis + technical audit · No retainer required
Request a Search Diagnostic/ Evidence
The results. Not the claims.
View the full evidence library
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyB2B SEO is built around a different buyer journey. B2B buyers are typically comparing multiple vendors, involved in committee decisions, and searching for very specific queries at the evaluation stage — "[software] vs [competitor]," "[service] for [industry]," "[tool] pricing." Regular SEO often targets high-volume informational keywords that attract readers but not buyers. B2B SEO requires keyword mapping by funnel stage, content types specific to the evaluation and decision phase, and attribution that connects organic rankings to pipeline — not just traffic. If your SEO programme measures success in sessions rather than pipeline, it's probably not a B2B SEO programme.
For local service businesses targeting city or state-level keywords, initial rankings typically appear at 6–10 weeks. For competitive national B2B and SaaS keywords in America, expect 4–6 months for initial rankings and 8–12 months for consistent traffic at meaningful volume. The Search Diagnostic will give you a precise timeline estimate based on your specific keywords and competition level.
The Search Diagnostic is a fixed-cost engagement with no retainer. Monthly programmes are priced after the diagnostic, based on keyword competition, content volume, link-building intensity, and whether CRM attribution setup is included. We don't price programmes without knowing what's required.
Yes — and building both together is the highest-return growth strategy for US businesses. Paid search tells you which keywords convert; SEO lets you own those keywords permanently. The businesses that cut their cost-per-acquisition most dramatically are the ones that use paid data to identify high-converting keywords and then invest in organic ownership of those terms.
No. Any agency that guarantees specific rankings for competitive US keywords is targeting long-tail zero-competition terms or making a promise they can't keep. Our average for US clients is 4.6× organic traffic growth in 6 months. We commit to a documented process: every technical fix tracked, every keyword targeted deliberately, every link earned and logged.
Through GA4, Search Console, and — where your CRM is connected — pipeline attribution. We track organic sessions, keyword positions, conversion events, and organic cost-per-lead monthly. If your current SEO agency is reporting sessions and rankings without a revenue connection, that's a gap we can close in the first 30 days of an engagement.
Yes. SaaS SEO has specific requirements: product-led keyword strategy, feature and integration page optimisation, comparison and alternative page content, and trial conversion tracking. We run dedicated SaaS SEO programmes for early-stage and growth-stage companies, with keyword architecture built around the SaaS buying journey rather than generic informational content.
Technical audit (140+ checks via Screaming Frog), Google Search Console history review, Ahrefs keyword gap analysis against your top 3 competitors, domain authority benchmark, and a GA4 conversion audit to check attribution is set up correctly. Delivered within 5 business days. No retainer required — the report is yours to keep and use with any provider.
Start here
The Search Diagnostic gives you a full technical audit, a keyword gap analysis against your top US competitors, and an attribution audit to check your GA4 is correctly tracking organic conversions. You'll know exactly what's broken, what's missing, and what it would take to fix it. No commitment required.
5-day turnaround · Keyword gap analysis + technical audit · No retainer requiredIgnited Nepal
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