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PAID ADS AUDIT
Most businesses in Nepal are spending Rs 50,000 to Rs 2,00,000 per month on paid ads with no clear picture of what's actually converting. The ROAS number your platform shows you is not the same as the revenue your ads are generating.
See a sample audit
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/ This is for you if
The business owner spending Rs 1L+ per month with no clear ROI
The marketing manager who inherited a messy account
The founder who just got burned by a poor agency engagement
/ What's broken
Many accounts in Nepal have conversion tracking either missing entirely or set up incorrectly — tracking page views as conversions, firing the same event multiple times, or not passing purchase values. When tracking is wrong, every bidding decision the platform makes is built on false data.
Accounts running broad match or phrase match keywords often capture searches for their own brand name. This inflates ROAS significantly — sometimes showing a 5x return when the real prospecting ROAS is under 1.5x. The platform looks healthy; the account is not.
This is the single most common structural problem we see in Nepal accounts. Broad match without a negative keyword list means budget is spent on irrelevant searches — often competitors, unrelated industries, or non-purchasing intent queries. Search term reports in these accounts routinely show 40–60% wasted spend.
Running traffic to the homepage instead of campaign-specific landing pages consistently reduces conversion rates. A visitor who clicked an ad for a specific product or service lands on a general page, loses context, and leaves. The cost-per-click is paid; the conversion is not.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
We verify that the right conversion events are firing, that values are passing correctly to the platform, and that there are no duplicate conversions inflating reported performance. We also review whether the attribution model in use reflects how customers actually buy.
We examine campaign segmentation, ad group organisation, and budget allocation across campaigns. Poorly structured accounts dilute data, confuse Smart Bidding algorithms, and make it impossible to understand what is working at a granular level.
We pull the search term report and review match types, negative keyword coverage, and keyword intent alignment. On the audience side, we check remarketing list setup, audience exclusions, and whether CRM-based audiences are in use.
We review whether Smart Bidding strategies have sufficient conversion data to function correctly, whether target CPA or target ROAS values are calibrated to actual account performance, and whether the attribution model is capturing the full customer journey.
We assess ad relevance scores, Quality Scores, and creative fatigue across active ads. We also check whether landing pages match the message in the ad, have clear conversion paths, and are technically sound for tracking.
/ What changes
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyWe need read-level access to your ad accounts — we do not need and will not request write access during the audit phase. For Google Ads, this means adding our account as a read-only user. For Meta, a read-only Business Manager role. For LinkedIn, viewer access to Campaign Manager. We also request view access to GA4 and Google Tag Manager to verify tracking.
Yes, provided you are spending at least Rs 30,000 per month on paid ads. Below that threshold, the structural issues are usually simpler and the audit may surface fewer findings. For accounts spending Rs 50,000 or more per month, the audit consistently identifies issues whose cost exceeds the audit fee.
The report is delivered to you. What you do with it — including whether to share it with your current provider — is your decision. Some clients use the audit findings to have a more informed conversation with their existing team. Others use it to make a change.
Free audits are typically surface-level reviews designed to identify enough issues to justify a management contract. This audit is a paid, independent diagnostic with no upsell attached to it. The output is a written report and fix list you own — not a sales pitch.
You receive the report and the fix list. From there, you have three options: implement the fixes yourself, have your current team implement them, or engage Ignited Nepal for implementation. There is no pressure toward any of these options — the audit stands on its own.
Start here
Five business days. A written report. A prioritised fix list. If your ads account has problems — tracking errors, structural waste, or attribution gaps — this audit will find them. If the account is in good shape, you will know that too, and you will have documentation to support the current direction.
5-day turnaround · Written report + 30-day fix list · No retainer requiredIgnited Nepal
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