Evidence Audit Snapshots
Audit Snapshots

What we find when we look at a business for the first time.

Audit Snapshots are anonymised excerpts from real diagnostic reviews conducted by Ignited Nepal, showing the types of issues we identify and the priority we assign them before any work begins.

Before we recommend any work, we audit. These snapshots show the structure of that process: what we look at, how we categorise severity, and what a typical finding list looks like for an Organic Search audit, a Paid Acquisition review, or a Business Systems assessment. The goal is to show you what a diagnostic looks like before you request one.

Travel / Tourism · Nepal · Technical SEO audit

What we found

  • 47 pages returned HTTP 200 but carried noindex directives — including 6 core service pages.
  • Canonical tags pointed to incorrect URLs on 12 pages (a cross-domain canonical to the dev domain was still live).
  • LCP of 8.4s on mobile (Google's threshold is 2.5s), caused by uncompressed hero images averaging 2.4 MB.
  • 0 pages with FAQPage or Service schema.
  • The homepage linked to only 3 of 14 service pages; 11 had zero homepage links.

What we fixed

  • noindex removed from all core service pages.
  • Canonical tags corrected across all 12 affected pages.
  • Hero images recompressed and converted to WebP — average size cut from 2.4 MB to 180 KB.
  • FAQPage JSON-LD added to the 4 pages with FAQ sections.
  • Homepage internal link structure rebuilt — all 14 service pages linked from the homepage and hubs.

What changed

  • LCP improved from 8.4s to 2.1s on mobile.
  • Core service pages reindexed within 3 weeks of the canonical correction.
  • 4 pages with FAQPage schema now receiving rich results in Google Search.

Want results like these?

Start with a diagnostic. We'll audit your search presence, paid setup, or site performance and show you exactly where the gaps are — no pitch, no retainer obligation.

Request a search diagnostic