01
Course and program keyword research
What: Map every course and program to the search terms Nepali students use — course name variants, location modifiers, career-outcome phrases, and Nepali-language alternatives. Why: Most institutes guess at keywords or use internal naming that students don't search. A data-driven keyword map ensures every course page targets terms with actual search volume. How: We pull Search Console data, run keyword research across Nepali and English-language queries, and build a course-by-course keyword map with volume, competition, and priority ranking.
02
Course landing page optimisation
What: Rewrite or restructure individual course pages to rank for target keywords and convert visitors into enrolment enquiries. Why: Thin course pages — fee table, brief description, contact button — don't rank and don't convert. A page structured around keyword intent, career outcomes, course structure, and clear CTAs does both. How: We optimise H1s, title tags, meta descriptions, on-page copy, and internal links for every priority course page, with conversion-focused layout guidance.
03
Career and "how to become" content strategy
What: Plan and produce content targeting career-path and research-phase queries: "how to become [profession] in Nepal", "which course for [career] Nepal", "average salary after [course]". Why: These queries are high-volume and almost entirely unanswered by institutes — creating an easy top-of-funnel acquisition channel. How: We identify the highest-volume career queries your courses are relevant to, write genuinely useful content around them, and link it to the appropriate course pages to drive enquiry conversion.
04
Accreditation and CTEVT trust signals (E-E-A-T)
What: Structure your CTEVT affiliation, NEB recognition, and any international accreditation as on-page content and structured data. Why: Google's E-E-A-T framework rewards demonstrable expertise and authority — accreditation is exactly that signal, if it's structured correctly. How: We audit how accreditation is currently presented, rewrite it into on-page trust sections, and ensure it's discoverable by both Google and prospective students comparing institutes.
05
EducationalOccupationalCredential and Course schema
What: Implement Course and EducationalOccupationalCredential JSON-LD schema on every course page. Why: Schema markup tells Google what your pages are about at a structured level — enabling rich results and improving how your courses appear in AI-powered search features. How: We write and deploy accurate JSON-LD for every course page, validate against Google's Rich Results Test, and monitor for errors in Search Console.
06
Overseas education and multilingual search strategy
What: Identify and target search terms used by students researching study-abroad options, returning students, and Nepal-based searchers using English-language queries. Why: A significant segment of Nepali students search in English for international programs, IELTS preparation, and foreign language courses — a segment most institutes don't target explicitly. How: We map the English-language query set relevant to your programs, optimise content to target it, and track visibility separately so you can see what organic search contributes to overseas-education enquiries.