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GOOGLE ADS MANAGEMENT
Most Nepal-based accounts spend Rs 50K–Rs 2L per month without verified conversion tracking — which means Smart Bidding is optimising for nothing. We fix attribution before we touch bids.
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/ This is for you if
You are running Shopping or Search campaigns but your ROAS reports look inconsistent from month to month. Your current setup tracks "sessions" and "page views" instead of actual purchases or checkout completions. You want a managed account where every rupee of spend is tied to a transaction.
You are a school, clinic, finance company, or professional service in Nepal that runs Google Ads to generate enquiries. You are getting clicks and impressions but cannot tell how many enquiries came from Google Ads versus organic or direct traffic. You need proper call and form tracking before optimising further.
You ran campaigns for three to six months, saw no clear return, and switched them off. The problem was likely account structure, keyword match types, or landing pages — not the platform itself. A structured audit will identify exactly what went wrong before any spend resumes.
/ What's broken
Broad match without a negative keyword list will match your ads to searches that have nothing to do with your business. An account targeting "digital marketing course" in Kathmandu can end up serving ads for free YouTube tutorials. Without regular search term reviews, this waste compounds every week.
Sending traffic to a website that is not tracking conversions means Google's Smart Bidding algorithm has no signal to learn from. The campaign optimises for clicks, not leads or sales. This is the single most common problem we find in Nepal accounts and the first thing we correct before any other work begins.
Clicking an ad for a specific service and landing on a homepage with a navigation menu, a hero slider, and five different calls to action kills conversion rate. Nepali consumers respond to pages that match exactly what the ad promised. Without dedicated landing pages, a high click-through rate produces very few actual enquiries.
Manual CPC bidding can work, but it requires constant adjustment and clean historical data. Most accounts we audit in Nepal are using manual bids set at account launch that have never been updated. The result is either underbidding on high-intent terms and losing auctions, or overbidding on low-intent terms and wasting spend.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
We audit or install conversion tracking for form submissions, phone calls, purchases, and any other goal relevant to your business. We do not activate Smart Bidding until conversions are flowing cleanly into the account and the data matches what your CRM or backend shows. This is non-negotiable.
We structure campaigns by match type, intent level, and product or service category. Search campaigns are separated from Display and Shopping. Each ad group targets a tight keyword cluster with a corresponding ad and landing page. We build a minimum of 300 negative keywords at account launch and expand the list weekly from search term reports.
We identify the highest-intent, lowest-waste keyword set for your offer in the Nepal market. Exact match protects budget for proven terms. Phrase match expands reach to close variants. Broad match is only used in controlled experiments with a robust negative list in place.
Once conversion volume is sufficient (minimum 30 conversions in 30 days), we activate target ROAS or target CPA bidding. We set targets based on your actual margin and acquisition economics — not Google's default recommendations. Bid strategies are reviewed and adjusted every two weeks.
Every week we review search term reports, pause low-performing ads and keywords, test new ad copy, and update bids. Every month you receive a report showing spend, conversions, cost per conversion, and ROAS broken down by campaign. No jargon. No vanity metrics.
/ What changes
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyManagement fees at Ignited Nepal are structured as a percentage of ad spend, with a minimum engagement level for accounts spending Rs 50,000 or more per month. The exact fee depends on account complexity and the number of campaigns managed. We share the full fee structure during the audit call — there are no retainer lock-ins before you have seen the audit findings.
Most accounts show measurable improvement in cost per conversion within 30 to 45 days of the restructure going live. ROAS targets become achievable once Smart Bidding has 30 or more conversions to learn from, which typically happens in month two. Accounts with very low conversion volumes take longer because the algorithm needs data before it can optimise.
Google Ads can produce returns at Rs 50,000 per month if the account is structured correctly and the offer is clear. Below that threshold, the conversion volume needed for Smart Bidding is difficult to reach within a reasonable timeframe, and the management overhead becomes disproportionate. We will tell you honestly during the audit if your budget is too low for the goals you have.
We audit the existing account first. In most cases we do not start from scratch — we fix what is broken and build on what is working. If the account structure is so poor that a full rebuild is faster than repairing it, we explain why and get your agreement before doing so.
Performance Max is Google's campaign type that runs across Search, Display, YouTube, Gmail, and Maps from a single campaign. It works well when conversion data is clean and there is sufficient budget to give the algorithm room to learn. For most Nepal accounts we audit, Performance Max is premature — the priority is getting Search campaigns tracking correctly first. We introduce PMax when the data supports it.
Start here
The audit covers your conversion tracking setup, account structure, keyword strategy, and current ROAS. You receive a written document showing exactly what is working, what is wasting budget, and what to fix first. No retainer is required to receive the audit.
5-day turnaround · Account audit + attribution review · No retainer requiredIgnited Nepal
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