Follow-up timing based on memory, not triggers
The most common pipeline management system in Nepali businesses is a salesperson sending themselves a WhatsApp message: "Call Ram Bahadur tomorrow." There is no system that triggers a follow-up task at the right time. Follow-ups happen when the salesperson remembers them. When they are busy, distracted, or managing multiple leads, the reminder gets buried. Leads that needed a follow-up three days ago are now ten days cold. No automation fired. No task was created. The deal is still sitting in "Proposal Sent" with no scheduled next action.