01
Google Business Profile build-out and optimisation
What it means: Your GBP is the anchor of your local pack ranking. Most home service businesses in Nepal have a listing that's half-built — the equivalent of a workshop with no sign on the door. Why it matters: Google ranks complete, active, and regularly updated profiles. A fully built profile also converts better — more calls, more direction requests, more "get a quote" clicks. What you get: Full audit and rebuild — correct trade category, services listed with descriptions, 10+ photos of real work, accurate hours, keyword-informed description, posts schedule, and Q&A seeded.
02
Service-area page strategy (suburb and district level)
What it means: Individual pages built for each area you service — Patan, Bhaktapur, Kirtipur, Pokhara, or wherever your vans travel. Why it matters: A single homepage cannot rank in multiple suburbs. Competitors who've built area pages are capturing searches you're invisible for. What you get: Written and published service-area pages for your top 3–5 districts, each targeting local search terms, with schema markup and internal linking.
03
Review generation and management system
What it means: A process — not a one-time push — for collecting genuine Google reviews from customers after every job. Why it matters: Review volume and recency are among Google's strongest local ranking signals. They also directly influence whether a homeowner picks up the phone. What you get: Review request templates (SMS and WhatsApp), QR card design for invoices and vans, a response playbook for positive and negative reviews, and monthly monitoring.
04
Citation building and NAP consistency
What it means: Getting your business listed correctly — same name, address, phone — across every directory Google uses to verify local businesses in Nepal. Why it matters: A single inconsistent citation (old phone number, slightly different address) can suppress your Maps ranking. Consistency is a trust signal. What you get: Citation audit, corrections across existing listings, and new citations built on Nepal-relevant directories. Construction and trades-specific directories included.
05
Emergency and high-intent keyword targeting
What it means: Targeting the searches that happen when something has gone wrong — "emergency plumber Kathmandu," "electrician open now Lalitpur," "blocked drain repair today." Why it matters: Emergency searches convert at the highest rate of any local query. If you're not visible for them, you're missing your highest-value jobs. What you get: Emergency keyword map across your trade and service area, GBP attributes set for emergency availability, and page content targeting urgent search intent.
06
Monthly reporting tied to calls and job bookings
What it means: Reports that show what a home service business actually needs to see — calls from Google, quote requests, local pack position — not vanity metrics. Why it matters: Impressions don't pay wages. You need to know whether SEO is generating real jobs, not just traffic. What you get: Monthly report with GBP call volume, local pack rankings, service-area page traffic, review growth, and recommended next actions. Delivered on a fixed date.