Nepal is not a supported Google Merchant Centre country — here is the entity structure and feed setup that gives Nepali exporters access to Shopping

Google does not support Nepal as a seller country in Merchant Centre, which means a business registered only in Nepal cannot create an approved GMC account. To run Shopping ads or appear in free product listings in Australia, the US, or the UK, a Nepali brand needs to register its Merchant Centre account under one of those supported countries. This requires either an existing international business entity — an Australian company, a US LLC, or a UK limited company — or a subsidiary or trading entity established in the target market. The GMC account must be registered under that entity's address and business details, not the Nepal registration.

Nepali exporters need a business entity registered in a Google Merchant Centre supported country — Australia, the US, or the UK are the most common choices for Nepali export brands. The entity does not need to be large or complex: an Australian registered business (ABN), a US sole proprietorship or LLC, or a UK limited company all satisfy GMC's seller country requirement. The GMC account is then registered under that entity. The Shopify or WooCommerce store should have a shipping address and checkout currency consistent with the target market. We advise on entity structure during the audit phase but do not provide legal or company formation services directly.

Handmade and artisan products that do not have manufacturer-assigned barcodes are exempt from the GTIN requirement in Google Merchant Centre, provided the `identifier_exists` attribute is explicitly set to `false` in the feed for each affected product. Without this declaration, GMC treats the missing GTIN as a feed error and disapproves the product. Setting `identifier_exists: false` tells GMC that the product is handmade or custom and does not have a barcode — the product is then approved without a GTIN. This applies to the majority of Nepali export catalogue items: pashmina, thangka paintings, hand-knotted rugs, ceramics, and other handcrafted goods.

A supplemental feed is a secondary data source connected to your primary GMC feed that overrides or supplements specific attributes — in this case, product titles — without modifying the original data source. You create a Google Sheet or use a feed management tool (such as DataFeedWatch or Feedonomics) containing the product ID column and a revised `title` column with Shopping-optimised titles. This supplemental feed is uploaded to GMC and mapped to override the title from the primary Shopify feed. The result is that your Shopify product names remain unchanged while your Shopping ads run with titles written for the search queries buyers in Australia or the US are actually using.

A product feed targeting Australian Shopping must use AUD as the feed currency. A feed targeting US Shopping must use USD. Google Merchant Centre does not convert currencies — the feed price must be in the currency of the target market's GMC account, and the price shown in the feed must match the price shown to buyers at checkout. For a Nepali exporter selling into both Australia and the US, this typically means two separate feeds (one in AUD, one in USD) or a multi-currency feed tool that generates market-specific outputs from a single source catalogue.