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Complete guide to YouTube Shorts ads in 2026 — video format specs, creative structure, audience targeting options, cost benchmarks, and what makes a Shorts ad actually convert.
Complete YouTube ads guide — skippable vs non-skippable in-stream, bumper ads, auction mechanics, creative best practices.
How Target ROAS works, minimum conversion data needed, how to set targets, and fixing tROAS underperformance.
Master Target CPA bidding — how it works, data thresholds, setting realistic targets, and what to do when CPA exceeds your target.
When to switch from manual to smart bidding, data thresholds needed, and how to avoid the learning period trap.
Find wasted spend, add negative keywords, mine new keyword opportunities with the Google Ads search term report.
How RLSA works, bid modifiers for returning visitors, observation vs targeting mode, and tiered audience lists.
Master Responsive Search Ads — how to write 15 unique headlines Google learns from, asset strength optimisation, and what makes a top-performing RSA.
When PMax earns its budget vs Search campaigns — lead gen vs ecommerce, conversion requirements, and hybrid strategy.
PMax campaign underperforming? Use this step-by-step diagnostic framework to fix asset quality issues, audience signal problems, and budget configuration errors.
Start here
A diagnostic takes 5 business days. It maps every gap, every opportunity, and the exact next steps. You own the output regardless of what you decide.
No retainer required to start. No hidden costs in the diagnostic. No obligation after.Ignited Nepal
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