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CONVERSION TRACKING QA
The majority of paid ad accounts running in Nepal have at least one tracking error that distorts reported performance. Many have several. The most common: a page view counted as a conversion, the same event firing twice, or purchase revenue not passing at all. This QA audit finds every error in your current setup — across Google Ads, Meta Ads, GA4, and GTM — and tells you exactly how to fix each one.
Email us at info@ignitednepal.com or use the form above to request your QA. We respond within one business day.
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/ This is for you if
The business owner whose ads show strong conversions but revenue hasn't moved
The marketing manager who set up tracking months ago and hasn't checked it since
The founder preparing to scale ad spend and wanting clean data before doing so
/ What's broken
This is the most common tracking state we encounter in Nepal accounts. Either there is no conversion tracking configured at all — the ad platform is running on clicks and impressions alone — or a page view event has been tagged as a conversion, meaning every visitor who lands on a page is counted as a converted customer. Smart Bidding fed this signal optimises for traffic, not outcomes.
When both the Google Ads native tag and a GA4-imported conversion are active for the same event, the platform counts the conversion twice. In accounts where GTM also has its own conversion tag alongside these, triple-counting is possible. The reported conversion volume can be two to three times the real figure, and the ROAS number the platform shows has no connection to actual revenue.
A purchase event that fires without passing a transaction value tells Smart Bidding that a sale occurred but not what it was worth. Every sale looks identical to the algorithm — a Rs 500 transaction and a Rs 50,000 transaction are treated as equivalent conversion signals. Value-based bidding cannot function, and budget allocation across campaigns reflects purchase volume rather than purchase value.
When a form confirmation tag is triggered by the page loading rather than by a successful form submission, every visitor who reaches the page is recorded as a conversion — including people who loaded the page and left without submitting anything. This error inflates lead conversion numbers dramatically and is one of the hardest to detect without systematically testing each trigger.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
We audit every active conversion action in your Google Ads account: status, category, counting method, attribution window, and whether imported conversions from GA4 are duplicating natively tagged events. We identify which conversion actions are feeding Smart Bidding and confirm whether those signals are accurate.
We verify that the Meta Pixel is firing the correct standard events on the correct pages, that purchase events are passing the correct value and currency parameters, and that event deduplication is configured if both the Pixel and the Conversions API are in use. We check for common Pixel implementation errors including events firing multiple times per page load.
We review your GA4 key event configuration — which events are marked as key events, whether the trigger logic is correct, whether parameters such as value, currency, and transaction ID are passing accurately, and whether GA4 is generating additional conversion signals being imported into Google Ads that duplicate existing tags.
We conduct a full GTM container audit: active tags, paused tags, firing triggers, and any zombie tags that are no longer needed but remain in the container. We test each conversion tag in preview mode to confirm it fires on the correct action — submit, click, purchase — and not on page load or other unintended triggers.
We check whether your GA4 and Google Ads tracking correctly handles sessions that move across subdomains or third-party domains — including payment gateways, booking systems, and form platforms that sit on a different domain from your main site. Cross-domain attribution breaks are one of the most common causes of lost conversion data.
We review the attribution model in use across Google Ads and GA4 — last click, data-driven, or linear — and assess whether the model reflects how customers actually reach conversion on your site. For accounts where the customer journey involves multiple touchpoints before a decision, last-click attribution systematically undervalues upper-funnel channels.
We verify that conversion window settings in Google Ads are appropriate for your sales cycle. Accounts with short conversion windows miss late-converting clicks; accounts with windows that are too long inflate numbers with conversions that have no connection to the ad that triggered them. Both are common and both distort bidding.
/ What changes
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyRead-level access is sufficient for the QA audit — we do not make changes to any account during the QA phase. For Google Ads, we need viewer access. For GTM, we need read access to the container. For GA4, we need viewer access to the property. For Meta, a read-only Business Manager role and access to Events Manager.
Yes. We assess every GTM container and Google Ads account from scratch, regardless of who built it or when. Containers built by different providers often have inconsistent naming conventions, overlapping tags, and undocumented custom variables. The QA process is designed specifically for setups that have accumulated changes over time without systematic review.
The QA covers the channels you are actively using. If you are not running Meta Ads, the Meta Pixel check is not included in scope. However, GA4 is always reviewed because GA4 key events frequently generate conversion signals that are imported into Google Ads alongside natively configured conversion tags — which is one of the most common sources of duplicate counting.
The QA report identifies each issue and explains the specific mechanism by which it affects bidding or reporting. For duplicate conversion actions, we show the two active actions and explain that Smart Bidding counts both. For page-load triggers, we show the trigger configuration and the event log confirming it fires on load rather than submit. Every finding is documented with evidence, not assertion.
A Conversion Tracking QA is a focused, technical check of whether your existing tracking setup is recording the right events, in the right way, with the right data attached. A Paid Ads Audit covers campaign structure, keyword strategy, bidding, creative, and landing pages in addition to tracking. If your concern is specifically that your conversion data might be wrong, the QA is the right starting point.
Start here
Five business days. A written QA report. Severity ratings and exact fix instructions for every issue found. If your conversion tracking has errors — duplicate events, broken triggers, missing values, cross-domain gaps — this audit will find them. If the setup is clean, you will have a documented record confirming it.
5-day turnaround · Written QA report · Every issue rated by severity · No retainer requiredIgnited Nepal
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