Reducing Cost Per Lead in Google Ads — Diagnostic Framework
Why your CPL is high and how to fix it — negative keywords, landing pages, bidding, targeting, and ad copy.
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Organic Growth
Get Found on Google (SEO)
Find and fix the gaps keeping qualified buyers from discovering you.
Rank in Your City (Local SEO)
Win local pack visibility before nearby competitors capture the demand.
Grow E-commerce Sales (eCommerce SEO)
Fix category, product, and indexation issues limiting organic revenue.
Grow SaaS Signups (SaaS SEO)
Capture high-intent feature, alternative, and comparison searches.
Build Search Authority (Link Building)
Earn authority signals that help competitive keywords move.
Industry SEO
Legal SEO
Compete for high-value case searches before buyers shortlist another firm.
Home Services SEO
Turn service-area search demand into calls, jobs, and appointments.
Dental SEO
Rank for treatment, emergency, and location-based patient searches.
Healthcare SEO
Improve visibility across services, specialists, conditions, and locations.
Real Estate SEO
Capture buyer, seller, agent, and property search demand.
Accountant SEO
Win searches for tax, bookkeeping, payroll, and advisory services.
Financial Services SEO
Build visibility and trust in high-consideration search journeys.
Cosmetic Clinic SEO
Turn treatment research into qualified consultation demand.
Training Institute SEO
Capture course, program, career, and enrollment-intent searches.
Hospitality SEO
Increase direct discovery across hotel, resort, and destination searches.
Platform SEO
Shopify SEO
Fix collection, product, and technical issues holding back sales.
WordPress SEO
Improve content structure, crawl health, and ranking performance.
Magento SEO
Resolve crawl, indexation, and architecture issues at scale.
BigCommerce SEO
Strengthen category, product, and revenue-driving search visibility.
Squarespace SEO
Improve search performance without fighting platform constraints.
Wix SEO
Clean up technical, content, and local search limitations.
Amazon SEO
Improve product visibility where purchase intent is already high.
Not sure what is blocking growth?
Request a Search Diagnostic →
AI Discovery
AEO Strategy
Get found when buyers ask answer engines for services and recommendations.
GEO Visibility
Improve signals generative search uses to understand, cite, and compare your brand.
LLMO Readiness
Strengthen content, entity, and authority signals LLMs rely on when forming answers.
AI Overview Optimisation
Increase citation readiness for Google AI Overviews and AI-assisted search.
Brand Answer Accuracy
Fix weak, outdated, or inaccurate AI answers that shape buyer perception.
Entity Trust Building
Align schema, citations, reviews, profiles, and mentions into a stronger entity footprint.
AI Platforms
Google AI Visibility
Improve presence across Google AI Overviews, AI Mode, and Search.
ChatGPT Visibility
Understand how your brand appears during ChatGPT-assisted buyer research.
Perplexity Visibility
Track citations, source patterns, and competitor mentions in Perplexity answers.
Gemini Visibility
Strengthen brand signals across Google's AI search ecosystem.
AEO, GEO & LLMO
Optimise for answer engines, generative search, and LLM-assisted discovery.
AI Diagnostics
AI Visibility Audit
See where your brand appears, disappears, or loses to competitors in AI answers.
AEO Citation Audit
Identify which sources answer engines cite and why competitors win visibility.
GEO Competitor Gap
Find where competitors earn AI mentions, citations, and comparison visibility.
LLMO Prompt Intelligence
Map the prompts buyers use to research, compare, and shortlist providers.
Entity & Schema Audit
Review structured data, entity consistency, and trust signals across the web.
AI Visibility Roadmap
Prioritise fixes likely to improve AI mentions, citations, and answer visibility.
Is AI recommending your competitors?
Run an AI Visibility Audit →
Grow Paid Leads
High-Intent Lead Generation
Capture buyers searching with urgency, budget, and commercial intent.
Campaign Scale Planning
Scale spend only when CPA, lead quality, and conversion paths prove the economics.
Paid Traffic Conversion
Fix the page, offer, form, and follow-up gaps costing qualified leads.
Retargeting Systems
Re-engage visitors, abandoners, and warm prospects before competitors win them.
Lead Quality Optimisation
Filter low-value leads and focus budget on prospects with real sales potential.
Cost Per Lead Reduction
Cut waste across keywords, audiences, placements, creatives, bids, and pages.
Paid Channels
Google Ads
Capture demand across Search, PMax, Shopping, Display, and high-intent campaigns.
Meta Ads
Turn Facebook and Instagram into demand, retargeting, and lead acquisition channels.
LinkedIn Ads
Reach B2B buyers by role, company size, industry, seniority, and account fit.
Microsoft Ads
Capture additional search demand across Bing, Yahoo, DuckDuckGo, and partner networks.
TikTok Ads
Use short-form paid media to create demand, retarget users, and test new angles.
YouTube Ads
Use video to build trust, educate buyers, and support longer sales cycles.
Google Shopping
Engineer the product feed so Shopping ads reach high-intent buyers, not noise.
Performance Max
Audit, rebuild, and control PMax so spend reaches net-new customers, not brand searches.
CRO, Analytics & Tracking
CRO Audit
Find friction across messaging, UX, trust signals, forms, and conversion paths.
Landing Page Optimisation
Improve message match, speed, proof, layout, and CTA hierarchy.
Offer & Form Testing
Test offers, fields, booking flows, lead intent, and conversion quality.
Analytics & Tracking Setup
Set up GA4, GTM, GCM, GMC, CRM, call tracking, and built-in analytics.
Conversion Tracking QA
Find broken tags, duplicate events, missing conversions, and attribution gaps.
Data Discrepancy Analysis
Reduce gaps between ad platforms, GA4, CRM, calls, forms, and revenue data.
Paid Reporting System
Report spend, CPA, lead quality, pipeline, revenue, and channel performance.
Landing Pages for Paid Ads
Dedicated, message-matched landing pages built to convert paid traffic.
Paid Ads Audit
A full account audit of structure, tracking, waste, and the highest-ROI fixes.
Ad spend leaking, leads weak, or tracking unclear?
Request a Paid Growth Audit →
Build & Rebuild
Website Design & Dev
Build a website structured for trust, clarity, speed, and conversion.
Website Redesign
Replace outdated design, weak messaging, and broken user journeys.
Landing Page Design
Create focused pages for campaigns, offers, demos, bookings, and lead capture.
E-commerce Dev
Build product, collection, cart, and checkout journeys that support revenue.
Web App Development
Build portals, dashboards, booking systems, calculators, and client tools.
SaaS Interface Design
Design onboarding flows, dashboards, product screens, and user journeys.
Industry Websites
Legal Website Design
Law firm websites designed for trust, authority, and case inquiries.
Healthcare Website Design
Medical websites around services, specialists, locations, and patient trust.
Dental Website Design
Patient-focused dental websites for treatments, bookings, and local demand.
Real Estate Website Design
Property websites for agents, developers, listings, and location-based demand.
Home Services Website
Service-area websites that turn local demand into calls and quote requests.
Financial Services Website
Trust-led websites for advisors, lenders, firms, and insurance providers.
Accountant Website Design
Websites for tax, bookkeeping, payroll, and advisory service inquiries.
Hospitality Website Design
Hotel, resort, and venue websites focused on direct booking journeys.
WordPress & Platforms
Custom WordPress Dev
Build flexible WordPress websites without theme bloat or plugin dependency.
WordPress Plugin Dev
Build custom functionality when existing plugins create limits or conflicts.
Custom Theme Development
Build fast, maintainable WordPress themes around brand, UX, and content control.
Shopify Development
Build ecommerce stores with stronger product structure, UX, and checkout flow.
Webflow Development
Build design-led websites with clean CMS structure and high-control publishing.
Custom Web Development
Build tailored websites, tools, workflows, dashboards, and business systems.
UX, Performance & Support
Information Architecture
Structure pages and navigation around how users search, compare, and decide.
Conversion UX
Remove friction from layouts, forms, CTAs, proof, messaging, and decision paths.
Speed & Core Web Vitals
Improve loading, interactivity, visual stability, and front-end performance.
Accessibility & Responsive UX
Improve usability across devices, screen sizes, and interaction patterns.
API & CRM Integrations
Connect websites with CRMs, booking tools, payments, forms, and workflows.
Website Maintenance & Support
Keep websites secure, updated, functional, fast, and ready for growth.
Website unclear, slow, or hard to scale?
Request a Website Diagnostic →
Growth Channels
E-commerce SEO
Increase organic visibility across products, collections, and buyer searches.
Shopping Ads
Scale product demand through Google Shopping, PMax, feeds, and remarketing.
Paid Social for E-commerce
Use Meta, TikTok, and retargeting campaigns to create demand and recover buyers.
Email & SMS Marketing
Turn subscribers, customers, and abandoned carts into repeat revenue.
Retention Marketing
Increase repeat purchases through lifecycle flows, loyalty, reviews, and referrals.
Marketplace Growth
Improve product visibility across Amazon and other high-intent shopping platforms.
Storefront & Conversion
E-commerce CRO
Fix the product, cart, checkout, trust, offer, and UX gaps reducing sales.
Shopify Development
Build and improve Shopify stores around speed, UX, conversion, and scale.
Shopify Theme Development
Create fast, flexible Shopify themes without template bloat or editing limits.
Shopify App Development
Build custom Shopify functionality when existing apps create cost, risk, or limits.
WooCommerce Development
Improve WooCommerce stores, checkout flows, integrations, and product structure.
E-commerce Redesign
Rebuild weak store experiences that limit trust, clarity, and revenue.
Store Systems & Automation
Feed & Merchant Centre
Clean product data for GMC, Shopping campaigns, free listings, and visibility.
Lifecycle Automation
Build welcome, browse, cart, checkout, post-purchase, and loyalty flows.
AI E-commerce Automation
Automate product content, segmentation, recommendations, support, and campaigns.
Subscription & Loyalty Systems
Build repeat-revenue systems around memberships, subscriptions, and referrals.
E-commerce Analytics
Track conversion rate, AOV, LTV, CAC, margin, channel performance, and leakage.
Custom Ecommerce Integrations
Connect stores with ERPs, CRMs, payment tools, fulfilment systems, and apps.
Store traffic growing, but revenue still leaking?
Request an E-commerce Growth Audit →
CRM & Lead Systems
Custom CRM Development
Build pipelines, contacts, tasks, lead stages, sales views, and team workflows.
Lead Capture & Routing
Capture leads from every source and assign them to the right person instantly.
Sales Pipeline Automation
Move leads through stages with follow-ups, reminders, tasks, and handoffs.
Client Follow-Up Systems
Stop missed opportunities with automated email, SMS, WhatsApp, and call workflows.
Sales Dashboards
Track leads, deals, revenue, team activity, and bottlenecks in one view.
CRM Cleanup & Migration
Fix messy data, broken fields, duplicate contacts, and outdated CRM structures.
Industry Systems
Real Estate CRM Systems
Manage property leads, agents, viewings, follow-ups, listings, and deal stages.
Healthcare Workflow Systems
Manage patient inquiries, appointments, reminders, forms, and staff tasks.
Legal Intake Systems
Track case inquiries, consultations, documents, follow-ups, and client status.
Home Services Operations
Manage job requests, quotes, bookings, dispatch, technicians, and follow-ups.
Education & Training CRM
Manage student inquiries, applications, enrollments, and course interest.
Financial Services CRM
Manage prospects, compliance steps, advisory workflows, renewals, and clients.
Portals, Tools & Integrations
Client Portals
Give clients secure access to documents, updates, forms, tasks, and project status.
Internal Dashboards
Build operational dashboards for sales, finance, service, fulfilment, and management.
Booking & Scheduling Systems
Create booking flows, availability logic, reminders, confirmations, and team calendars.
API Integrations
Connect websites, CRMs, forms, payments, email, WhatsApp, ads, and internal tools.
Workflow Automation
Automate repetitive approvals, notifications, task creation, and handoffs.
Custom SaaS Development
Turn a repeatable business process into a scalable SaaS product or internal platform.
AI Business Automation
AI Sales Assistant
Help teams qualify leads, draft replies, summarise calls, and recommend next steps.
AI Customer Support Agent
Answer common questions, route complex issues, and reduce manual support load.
AI Lead Qualification
Score, enrich, segment, and prioritise leads before sales teams spend time.
AI Workflow Agent
Trigger actions across CRM, email, calendars, documents, chat, and business tools.
AI Document Automation
Extract, summarise, classify, and process invoices, contracts, forms, and records.
AI Knowledge Base Assistant
Turn internal SOPs, FAQs, policies, and documents into searchable team support.
Leads, tasks, and tools still scattered?
Request a Business Systems Diagnostic →